Happy Prime Day! Best Amazon Prime Deals for Women Over 40

✨ Fashion, beauty, and home finds curated for style, comfort, and confidence after 40.

Happy Prime Day, fab friends over 40! 🛒 Whether you’re looking to refresh your skincare, upgrade your wardrobe, or snag something pretty for your home — Amazon’s biggest sale of the year is packed with amazing deals.

As your trusted over-40 style + lifestyle guide, I’ve rounded up my favorite finds across fashion and beauty….and look for a special bonus section coming next if you're sending a student off to college this fall. (Yes, I’m right there with you!) 🎓💛

👗 Fashion Finds Over 40 – Prime Day Deals

Best Prime Day Fashion Deals for Women over 40

From undergarments that smooth and shape to the perfect summer tote bag, Check out my fav Fashion Finds for Amazon Prime Day curated especially for women over 40! All my picks are comfortable, flattering, and chic — because style doesn’t end at 40.

SPANXsculpt Seamless Power Open-Bust Mid-Thigh Bodysuit - Lightweight Body Shaper - Shapewear for Women, sculpting, AND on sale! Shop Now

Palazzo Pants (High-Rated) Lightweight & breezy for summer Shop Now

Skechers Women’s Bob Be Cute Sneakers with Memory Foam Comfortable walking shoes for travel or errands Shop Now

Wide-Brim Sun Hat Cute, packable & protective - I wore a Fedora Sun hat exactly like this all through Greece and now it’s on sale 31% off! Shop Now

Ray-Ban Women's Rb4171 Erika Round Sunglasses: Designer sunglasses 47% off? Yes please!

GRACE KARIN Women Strapless Casual Loose Ruched Long Maxi Dress with Pockets: I love the different colors and patterns this sundress offers…and it has pockets! At 34% off, this is a steal! Shop Now

Coach Cargo Tote: OMG this Cherry Patterned Coach Cargo Tote bag has my heart and today it’s 30% off! Shop Now

SUUKSESS Women Sexy Tummy Control One Piece Swimsuits Halter Push Up Bathing Suits: This suit is SO SEXY, has tummy control and a push-up bra built in - what’s not to love? Today it is 36% off! Grab it in black for sure and then choose another fun color! My fav is the cheetah print! Shop Now

💄 Stacey’s Prime Day Beauty Picks for Women Over 40

Best Prime Day Beauty Deals for Women Over 40

Let’s talk glow-up essentials. ✨ As a woman navigating midlife, reinvention, and all the hormonal changes that come with it — I need beauty products that work hard, make me feel beautiful, and simplify my routine.

Here are the products I actually use and love — and they’re all part of this year’s Prime Day deals!

IT Cosmetics CC Cream (SPF 50) My holy grail! Combines full coverage + SPF + skincare. I used it daily in Greece.Shop Now

DRMTLGY 24K Gold Eye Masks Instant under-eye refresh — perfect after flights, late nights, or just mom life. Shop Now

Oribe Gold Lust Dry Shampoo My must-have dry shampoo Shop Now

Obagi360 Retinol Cream – Helps Reduce the Appearance of Fine Lines and Wrinkles & Smooth Texture with Minimal Irritation An important part of my trusted skincare routine. Gentle yet effective and rarely on sale…but it is today! Shop Now

Obagi Medical Nu-Derm Fx System Normal to Oily Bundle - Includes: Foaming Gel, Toner, Clear, Exfoderm Forte, Blend. Hydrate and Sun Shield. You can get the retinol cream above and then get the entire cleansing, toner and moisturizing system here for a complete skincare routine! Shop Now

L'ANGE HAIR Le Volume 2-in-1 Titanium Blow Dryer Brush | Hot Air Brush in One with Oval Barrel | Hair Styler for Smooth, Frizz-Free Results for All Hair Types (Blush - 60mm): The only styling tool I travel with. Blowout in one step — even with thick hair AND extensions - 30% off today! Shop Now

Laneige Lip Sleeping Mask My nightly ritual. Keeps my lips soft, even in summer sun.Shop Now

GrandeLASH-MD Lash Enhancing Serum In full transparency, my favorite lash serum is hands down the Rodan & Fields Lash Boost! To me, this stuff works better than anything I’ve ever tried and I get compliments constantly on my lashes - without any extensions! BUT… if you are shopping on a budget and looking to snag a great Prime Day Deal, try this great dupe - it makes a real difference for thinning lashes (yes, it works!).Shop Now

Tarte shape tape full-coverage concealer: Shop Now

💛 Bonus: Prime Day Beauty Shopping Tips

  • Look for bundles or travel sets to test luxury products at a discount

  • Prioritize multi-use products (like CC cream, dry shampoo, SPF)

  • Keep your routine simple — beauty should feel good, not overwhelming

  • Don’t forget your body care — dry brushing, moisturizing, and exfoliating matters just as much as your face!

Shop ALL of my Amazon Prime Day Picks on the storefront on my website and social media with more Prime Day finds throughout the sale, so be sure to follow or check back often!

👉 Don’t forget to download your FREE Find Your Purpose workbook while you’re here — because midlife reinvention looks better with a good deal and a strong cup of coffee. ☕💼

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Stacey Creely

I’m Stacey, a 40-something mother, wife and marketing professional with a passion for helping women feel confident and fabulous over 40! If you are looking for a community of women who enjoy sharing healthy recipes, beauty tips and fashion finds, you’ve come to the right place! I hope you enjoy my blog and I’m excited to welcome you on this journey over 40 with me!

https://www.findyourselfafter40.com
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